This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.
Many of the world's islands are dependent on tourism as their main source of income. It is therefore imperative that these destinations are managed for long-term viability. The natural appeal of a destination is typically one of its main tourism related assets, yet the natural environment is also the feature most directly threatened by potential overexploitation. Sustainable Tourism in Island Destinations builds on existing literature in the subject by providing innovative discussions and practical management structures through the use of the authors' various island project work. An original feature is the focus on islands which are part of larger nations, rather than just on island sovereign states. Through an illustrated case study approach, the book focuses on the successes and challenges islands face in achieving sustainable tourism. The authors put forward innovative mechanisms such as multi-stakeholder partnerships and incentive-driven non-regulatory approaches as ways that the sustainability agenda can move forward in destinations that face specific challenges due to their geography and historic development. The case studies - from Canada, St Kitts, Honduras, China, Indonesia, Spain, Tanzania and Thailand - provide the foundation which suggests that alternative approaches to tourism development are possible if they retain sustainability as a priority.
Sport Tourism introduces students to the phenomenon of sports tourism--one of the fastest growing niche markets in the $500 billion tourism industry. Students will learn to define sport tourism and to apply fundamental marketing principles to competitive and recreational activities in which sport is the primary or secondary attraction. Sport Tourism covers participatory sport tourism (e.g. ski golf and tennis resorts; whitewater and wilderness trips; sports theme cruises; adventure tours and sport camps) and event-based sport tourism (e.g. the Olympic Games college football the Baseball Hall of Fame or the World Cup).
Sport, like other phenomena we find in social life, is subject to the inequalities of race, gender, economics, and politics. Each of the chapters in this book rejects the purity and neutrality of sport; as such they add to our understanding of sport and the organizations that deliver it. . . . If we use the ideas of critical theory and expand the geographic scope of our research, we will be able to improve an expanding and rapidly growing area of study. From the Foreword by Trevor Slack
How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular, the customer-investor.
The major features of resort development covered by this book include: . Environmental scanning of principal external and internal influential factors . The curse and blessings of seasonality . Competition for people's recreation and retirement dollars . Guest activity programming . Environmental issues . Cruise ships as mobile resorts . Staffing issues in isolated areas . Financial challenges for owners and operators alike . Risk Management . Mutually beneficial options for various stakeholders
Based on an analysis of global resort opportunities and trends, the book focuses on those generic features that differentiate regional resort management from urban-centric management needs and priorities. Using comparative case studies the author emphases best case/benchmark examples of a range of resorts - large and small, urban and rural - to illustrate what can be achieved.
· Identifies the challenges and options facing developers and investors in creating successful and sustainable resorts · Focuses on the different needs and priorities of urban and rural resorts using comparative international case studies · Uses logical and helpful division of internal (e.g. property management) and external (e.g. market needs) challenges and strategies.
Sports Tourism: participants, policy and providers is an essential text for anybody studying this unique topic.
. Extensively revised with cutting edge new material based on the latest research in the field. . International case studies illustrate how theory is used in practice. . Further development of theoretical explanatory frameworks established by first edition
The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.
* An introduction to the management of operations and project planning for the event planner and venue provider * Examines quality in the events industry and its effects on customer satisfaction, resource efficiency and event success. * The only text to take generic operations management theories and skills and relate them specifically to the events industry
Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities - legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process.
Risk Management for Meetings and Events examines the practices, procedures, and safeguards associated with the identification, analysis, response planning, and control of the risks surrounding events of all types. Written by an experienced author it:
* Provides a solid, easy-to-read conceptual foundation based on proven risk management techniques * Includes ready-to-use templates designed specifically as learning exercises for students and professionals * Comprehensively discusses effective strategies for managing the risks associated with design, planning and production of public and private events
Risk Management for Meetings and Events is a comprehensive and practical guide which supports academic and professional development programs that prepare individuals for entering or advancement in the meeting and event management industry.
* Provides a solid, easy-to-read conceptual foundation based on proven risk management techniques * Includes ready-to-use templates designed specifically as learning exercises for students and professionals * Comprehensively discusses effective strategies for managing the risks associated with the design, planning, and production of public and private events
