The Basics: Marketing

Price
36.55 BBD

Relating insights and experiences to real-life marketing contexts in order to provide practically applicable information, key areas explored include:

-what is marketing?
-marketing as part of the firm's corporate strategy
-the marketing mix
-STP - segmentation, targeting and positioning
-market research

A user-friendly, easy-to-follow guide, Marketing: The Basics is perfect for sixth-form, first-year undergraduate and MBA students, plus those professionals who require an understanding of this important subject in their day-to-day working lives.

ISBN/SKU: 
0415380790
0