Business & Investing

A Random Walk Down Wall Street

Price
68.40 BBD

The million-copy bestseller, now fully up-to-date and ready for post-dot-com investors.

Using the dot-com crash as an object lesson in how not to manage your portfolio, here is the best-selling, gimmick-free, irreverent, vastly informative guide to navigating the turbulence of the market and managing investments with confidence.

A Random Walk Down Wall Street is well established as a staple of the business shelf, the first book any investor should read before taking the plunge and starting a portfolio. With its life-cycle guide to investing, it matches the needs of investors at any age bracket. Burton G. Malkiel shows how to analyze the potential returns, not only for stocks and bonds but also for the full range of investment opportunities, from money market accounts and real estate investment trusts to insurance, home ownership, and tangible assets like gold and collectibles.

Whether you want to verse yourself in the ways of the market before talking to a broker or follow Malkiel's easy steps to managing your own portfolio, this book remains the best investing guide money can buy.

ISBN/SKU: 
0393325350
0

Capital Ideas Evolving

Price
55.30 BBD

"A lot has happened in the financial markets since 1992, when Peter Bernstein wrote his seminal Capital Ideas. Happily, Peter has taken up his facile pen again to describe these changes, a virtual revolution in the practice of investing that relies heavily on complex mathematics, derivatives, hedging, and hyperactive trading. This fine and eminently readable book is unlikely to be surpassed as the definitive chronicle of a truly historic era."
—John C. Bogle, founder of The Vanguard Group and author, The Little Book of Common Sense Investing

ISBN/SKU: 
0471731730
0

Job Hunting on the Internet

Price
19.80 BBD

This guide from the author of the bestselling "What Color is Your Parachute?" has quickly established its usefulness for anyone who's taking the next logical step of job-hunting on the Internet.

ISBN/SKU: 
1580080782
0

Just Get On Track to Financial Independence

Price
25.00 BBD
ISBN/SKU: 
9789768219954
0

Marketing 3.0: From Products to Customers to the Human Spirit

Price
45.30 BBD

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

  • Explains the future of marketing, along with why most marketers are stuck in the past
  • Examines companies that are ahead of the curve, such as S. C. Johnson
  • Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

ISBN/SKU: 
9780470598825
Publication Date: 
2010-05-03
0
Author: 
Publisher: 

Study Skills for Business & Management Students

Price
42.85 BBD

This title targets the specific needs of business and management students to ensure that these students get the most relevant and most useful study skills advice possible. The contents of the book cover how to manage your stress, getting the most out of lectures, excelling in exams, develop your writing skills, and much more.

ISBN/SKU: 
9781408236994
Publication Date: 
2010-01-01
0
Author: 

The Basics: Management

Price
33.05 BBD

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:

* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.

This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

ISBN/SKU: 
0415320186
0

The Basics: Marketing

Price
36.55 BBD

Relating insights and experiences to real-life marketing contexts in order to provide practically applicable information, key areas explored include:

-what is marketing?
-marketing as part of the firm's corporate strategy
-the marketing mix
-STP - segmentation, targeting and positioning
-market research

A user-friendly, easy-to-follow guide, Marketing: The Basics is perfect for sixth-form, first-year undergraduate and MBA students, plus those professionals who require an understanding of this important subject in their day-to-day working lives.

ISBN/SKU: 
0415380790
0

The Death of Modern Management

Price
54.40 BBD

We are at the start of a new wave of management. The recent financial crisis highlighted problems not just in the economic system, but also in the way that many companies are governed and managed. Now modern management has reached its end game and we approach a new era in leadership. Rather than the certainties of command and control, this new epoch will be based on co-operation and commitment. There has been a strategic revolution - instead of following the rules, we now have to make them. For some this represents great risk; for others it is an enormous opportunity.

The Death of Modern Management is a how-to guide for surviving and thriving amidst the new uncertainties of contemporary business.

..".a joyride through new ideas, memorable stories and superb writing." Philip Kotler

"Jo Owen gives a fascinating insight into how 21st century management now works. It is helpful to have someone with his experience, intellect and vision explain the radical changes in a way that makes sense and is immediately usable."
Juliet Hope, CEO, Startup

"Jo Owen delivers a robust and wide-ranging assault on the delusions of management, strategy, finance and marketing that have created an aura of justified mistrust around the modern corporation, but does so with wit, lucidity and lots of enlivening illustrations. The answers for 21st century business are helpfully accessible."
Professor Nigel Nicholson, London Business School, author of Managing the Human Animal and Family Wars

..".offers insights that help encourage different thinking." Director Magazine

ISBN/SKU: 
9780470682852
Publication Date: 
2010-01-01
0
Author: 
Publisher: 

The Relationship Edge

Price
39.85 BBD

Get a practical, actionable, three-step process to build and leverage important relationships

Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process.

 

Get a practical, actionable, three-step process to build and leverage important relationships

Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers-but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process.

This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online.

  • Develop the right mindset-understand that personal relationships are vital to business success, both offline and online
  • Ask the right questions-discover the common ground you share with others
  • Do the right thing-be truthful and straightforward or you'll undermine the goodwill you've worked so hard to build
  • Jerry Acuff, the author, has a proven record of success with previous editions of The Relationship Edge
  • With real case studies and step-by-step guidance, The Relationship Edge, Third Edition offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. Jerry Acuff's latest version is packed full of practical, concrete information on the mechanics of interpersonal relationships in the business world, all designed to have you doing business better and more productively than ever.

    ISBN/SKU: 
    9780470915479
    Publication Date: 
    2011-02-15
    0
    Author: 
    Publisher: 

    The Small Business Success Guide

    Price
    34.40 BBD

    Whether you're a budding entrepreneur or you already own a small business, The Small Business Success Guide will help you fast-track your business on the ride from good to great.

    The Small Business Success Guide is brimming with practical ideas and proven strategies to make your small business a winner. Including inspiration and guidance from some of Australia's leading small business experts, this handy resource has the answers to turn your dream into a profitable reality.

    Whether you're a budding entrepreneur or you already own a smallbusiness, The Small Business Success Guide will help youfast-track your business on the ride from good to great.

    The Small Business Success Guide is brimming withpractical ideas and proven strategies to make your small business awinner. Including inspiration and guidance from some of Australia'sleading small business experts, this handy resource has the answersto turn your dream into a profitable reality.

    Inside, you'll discover how to:

  • get your business foundations right
  • manage your people power
  • pump up sales and marketing volumes
  • use the web effectively
  • take the hard work out of accounting
  • nut out the legals and logistics.
  • ISBN/SKU: 
    9781742169590
    Publication Date: 
    2010-11-23
    0
    Author: 
    Publisher: